Marketing Services

Restaurateurs have enough to juggle before even contemplating how to implement the latest marketing trend. That’s where I can help. With 15+ years of comprehensive, holistic marketing experience, I come armed with an arsenal of approachable tactics for getting the word out for your restaurant, food, or wine brand.  Whether it’s generating word of mouth buzz, crafting a new website, or pulling together an events schedule – results can greatly outpace effort with the right strategic plan.

If you’d like to grab a drink and chat about the marketing issues that you’re grappling with, I’d love to join you and brainstorm a bit. Just drop me a line at amy (at) amywinner dot com. In the meantime, you can get to know me by following me on Twitter: (@seattlepalate) where I tweet mainly about the Seattle food scene, events, food industry trends, and social media trends. Or to see what I’ve done in the past to pay the bills, take a peek at my professional website: amywinner.com.

Thanks, and I hope to chat with you soon!
Cheers -
amy


My jack-of-all-trades marketing toolbox includes:

Collateral Development copywriting, design, distribution, tracking:
•    Marketing Literature – brochures, customer cards, etc
•    Email/Newsletter
•    Promotional pieces – postcards, counter cards, etc

Website:
•    Architecture, Funnel, and Anayltics anaylsis
•    Development & management – site development & CMS
•    Wordpress.com & wordpress.org  development/maintenance
•    Search engine optimization analysis & campaigns (SEO/SEM)
•    Pay-per-click advertising campaigns

Branding:
•    Crafting value propositions, message maps, & core brand values
•    Ensuring the visual brand matches the messaging
•    Translating messaging from inception to customer experience
•    Evaluating the overall branding message to ensure deliberate consistency

Social Media:
•    Facebook marketing
•    Twitter
•    Blogging
•    Flickr
•    You Tube channel
•    Online review cultivation/tracking (Yelp, City Search, Trip Advisor, etc)

Community Marketing:
•    Partnership Building with businesses, vendors, associations, & groups
•    Event planning – promotion & coordination
•    Customer Loyalty program development
•    Sales Promotions & Incentives  – creation, implementation, ROI analysis

Public Relations:

•    Press release writing, distribution & tracking
•    Press contact relationship building, communications

Market Research:
•    Competitive landscape analysis and tracking
•    Target market definition and analysis