Restaurateurs have enough to juggle before even contemplating how to implement the latest marketing trend. That’s where I can help. With 15+ years of comprehensive, holistic marketing experience, I come armed with an arsenal of approachable tactics for getting the word out for your restaurant, food, or wine brand. Whether it’s generating word of mouth buzz, crafting a new website, or pulling together an events schedule – results can greatly outpace effort with the right strategic plan.
If you’d like to grab a drink and chat about the marketing issues that you’re grappling with, I’d love to join you and brainstorm a bit. Just drop me a line at amy (at) amywinner dot com. In the meantime, you can get to know me by following me on Twitter: (@seattlepalate) where I tweet mainly about the Seattle food scene, events, food industry trends, and social media trends. Or to see what I’ve done in the past to pay the bills, take a peek at my professional website: amywinner.com.
Thanks, and I hope to chat with you soon!
Cheers -
amy
My jack-of-all-trades marketing toolbox includes:
Collateral Development copywriting, design, distribution, tracking:
• Marketing Literature – brochures, customer cards, etc
• Email/Newsletter
• Promotional pieces – postcards, counter cards, etc
Website:
• Architecture, Funnel, and Anayltics anaylsis
• Development & management – site development & CMS
• Wordpress.com & wordpress.org development/maintenance
• Search engine optimization analysis & campaigns (SEO/SEM)
• Pay-per-click advertising campaigns
Branding:
• Crafting value propositions, message maps, & core brand values
• Ensuring the visual brand matches the messaging
• Translating messaging from inception to customer experience
• Evaluating the overall branding message to ensure deliberate consistency
Social Media:
• Facebook marketing
• Twitter
• Blogging
• Flickr
• You Tube channel
• Online review cultivation/tracking (Yelp, City Search, Trip Advisor, etc)
Community Marketing:
• Partnership Building with businesses, vendors, associations, & groups
• Event planning – promotion & coordination
• Customer Loyalty program development
• Sales Promotions & Incentives – creation, implementation, ROI analysis
Public Relations:
• Press release writing, distribution & tracking
• Press contact relationship building, communications
Market Research:
• Competitive landscape analysis and tracking
• Target market definition and analysis
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